W has arrived! The opening of W Brisbane in mid 2018 marks the first of the iconic W hotels to relaunch in Australia. In addition, W Brisbane is the first five-star hotel to open its doors in the Brisbane CBD in over 20 years.
The new development in the Mary Street, Brisbane Quarter precinct houses this thoughtfully curated 312 room/suite luxury hotel and is sure to please. All rooms have river views, feature the latest facilities including on-trend technologies and entertainment options alongside dark and moody bars, superb restaurants, spas’s and pool areas, all woven into the layers of colour and pattern that capture the W brand’s outlandish and bold attitude.
The W brand, from the Marriott International stable, is renowned for its punchy, stand-out designs located in every corner of the globe. They stand out not only for their exceptional and innovative design but for their hospitality concepts – such as W Brisbane’s ‘Penultimate Extreme WOW suite’ (W’s version of the presidential suite) located on the 33rd floor and boasting a limitless panoramic vista from the river to the mountains and beyond – alongside creature comforts in every room and suite. Think flowing timber panelling, birdcage-like wardrobes and beautiful guest bathrooms (with fixtures supplied by Kohler and Agape).
Owned and developed by Shayher Group and displaying the distinctive design style of renowned interior design studio Nic Graham & Associates, Nic himself has worked on a number of W properties and tells us that each project always starts with a detailed narrative that is guided by the W Brand protocol. Key DNA touch points are addressed based on location and the key story for W Brisbane was ‘A River Dreaming’, an indigenous-based narrative of the Brisbane river.
Nic and his team tapped into Brisbane’s history, culture and key social aspects that support the brand goals of providing an engaging hotel experience from Food and Beverage through to each guests stay. They touched on the river and the effects on the landscape, the floods, the Queenslander heritage, flora, fauna, Australiana and Brisvegas.
“We were excited about the opportunity to weave an Australian narrative into this international brand that is so focused on design and modern culture.” says Nic.
This theme is apparent in every nook and corner of the hotel from the lobby to the dining venues, the unmissable pool, spa, and each and every glamorous room. Images and analogies of the river, its waves, and ripples pop up in various subtle and not so subtle colours at every corner of the property.
Mirrored ceilings and strong horizontal forms inspired by the river banks of Brisbane feature throughout, and wall graphics created in collaboration with Fabio Ongarato pay homage to the arts district that is located nearby while art installations by Australian artists including John Nicholson, Lucas Grogan, and Reko Rennie give it a special touch and complete the picture.
Re-entering the Australian market and Brisbane, in particular, was perfect timing for the Marriott International group as the city is growing rapidly and morphing into a more mature metropole. The year-around sunshine and the outdoor lifestyle attracts guests and travellers looking for luxurious experiences and mini-adventures, all of which they are bound to find in this property.
If only to admire the exceptional, unconventional design approach of the organic forms and curvilinear shapes, W Brisbane is well worth a visit. Or stay a little longer to enjoy The Living Room or Wet Deck bars, or fine dining at the signature restaurant Three Blue Ducks for a truly immersive experience. Whichever it is, W Brisbane should be included on your next visit to Brisbane.
W Hotels are set to open in Melbourne in 2020 and Sydney soon after.
All images courtesy of Toby Scott