Following hot on the heels of the opening of KOHLER’s inaugural Experience Centre in New York City, the very next day a European Kohler Experience Centre opened in the London suburb of Clerkenwell – one of the city’s renowned creative hubs.
After the incredible success of the opening of the KOHLER Experience Centre in New York City the day before, it made perfect sense to show the architects and designers on the old continent the latest products and services in the new KOHLER Experience Centre in London (KEC LON) – a showroom operated in partnership with West One Bathrooms Ltd. European’s leading bathroom retailer.
The event was hosted by David Kohler, President and CEO, who flew over directly from New York. The event corresponded with the Clerkenwell Design Week, held 23-25 May, and hosts around 35,000 visitors to the this design neighborhood – looking for best designs from around the world.
In the KEC, visitors can experience products close up and personal and immerse themselves into the world of Kohler. The centre shares information on all aspects of the KOHLER business including our other brands such as KALLISTA – for luxury and premium bathroom designs – as well as our stewardship and art programs.
The first European KEC showcases innovative products such as Real Rain, the latest Artist Editions Shagreen basins, the advanced technology of the DTV+ shower system, the new Modern Life suites and Veil Intelligent Toilets.
In addition, the new KOHLER global specification service has been launched, providing instantaneous, hands-on access to all products across our entire portfolio.
In a dedicated art space, a piece of the Bold. Art. exhibition 2014-2016 is displayed. “Love” by the Korean artist Yang Younghoe is part of the Arts/Industry program that we run in the US and Asia and features at the London Experience Centre.
By visiting the new KEC in London, customers can gain a more intimate understanding of our products and services and develop a deeper knowledge and insights of the brand.
About the area
Clerkenwell Road – between King’s Cross and the City of London – was constructed around the same time that KOHLER was founded. The initial purpose of the road was to link the east and west of the city.
The neighborhood has developed from a monastic settlement (long before the road existed) through darker times of crimes to an area in Central London where one finds more hedonistic, creative businesses and number of architects per square meter than anywhere else in the world.
The design district is these days more alive than ever, although the atmosphere is creative and artsy all year around with more than 80 world renowned design brands, more than 200 architects, tons of restaurants, and bars in the neighborhood.
44-48 Clerkenwell Road where the showroom is located is a building with a long history. It was built in 1886 as a warehouse for the printers Gilbert & Rivington by the architect W. Seckham Witherington. In the early years of the 20th century it was turned into a factory for Elis Korn, a jeweler and watchmaker, who had the place refurbished by the architect W. Ernest Jefferis.
The building that is close to Farringdon station – rumored to be the oldest underground metro line in the world – has long served London’s creative industry.