Celebrating its 145th year of producing some of the world’s most fashion-forward bathroom fixtures, Kohler presented a celebration of modernism at this year’s Salone del Mobile (Milan Design Fair).
Transforming Milan’s famed Museo Bagatti Valsecchi, Kohler treated its audience to an experience that was both visually enticing and emotionally evocative.
Guests were taken on a journey through the entire spectrum of modernism – from minimalism to maximalism – via the lens of a series of artistic installations constructed from Kohler’s world wide products portfolio.
The ornate décor of the Museo Bagatti Valsecchi served as the perfect backdrop to a series of installations set in the grand rooms of the historic museum.
One of the highlights was the newly released ‘Dutchmaster’ sinks collection featuring bold embellishment in the form of large scale botanical patterns in a rich, dark, moody colour palette.
As a direct contrast the smart, sharp ‘Components’ tapware collection drew much attention. Exuding a strong, raw industrial aesthetic the taps feature a clean matte black finish.
Other drawcards in the modernist oeuvre were the newly released Ombré finish and the DeStijl-inspired Kallista Grid tap. The latter is a feat of design and engineering, featuring a dramatic geometric silhouette created with cutting-edge 3D-printing technology.
A further element of Kohler’s visual feast was the very creative use of lighting to add a new and exciting dimension to a number of products. Its new Lighting Suite, for example, created for the organic Veil collection, magnified and enhanced the products – which included mirror, basin, vanity, bath and wall-hung vanity. Each piece was framed by an ambient glow that can change shade according to the user’s mood.
Curator of the exhibition, Mark Bickerstaffe, Kohler’s Director of New Product Development, Kitchen and Bath, said the installations demonstrated Kohler’s love and commitment to comprehensive and forward-thinking design. “From minimalism to maximalism, we love creativity in all its forms; and that has never been more apparent than with our new products”, said Bickerstaffe.
See the video here: