Its been a busy few months for Kohler Co. with the commencement of our global Kohler Experience Centre (known as KEC) rollout in strategic locations around the world.
The first KEC to launch – and the perfect location for any flagship store – was in New York in June. Occupying a 10,000 foot space, the New York KEC is divided into a series of stunning kitchen and bathroom vignettes.
Not to be outdone, Europe launched it’s own flagship KEC in London in the design hub of Clerkenwell with it’s own collection of sumptuous suites and experiential displays.
Closer to home, the latest KEC to open its doors was KEC New Delhi – a hub which is now becoming one of Kohler’s fastest growing markets – according to David Kohler, President and CEO who also attended the opening.
Kohler CEO and President David Kohler at Delhi KEC opening
The New Delhi 10,000 sq ft retail concept space was designed by local firm Studio Lotus and is spread over 2 floors and 4 distinct zones – Café, Inspiration Zone, Warehouse and Lab.
As its name suggests, the Cafe – sporting a Kohler kitchen of course – offers the perfect meeting place for consultants, architects, designer and retail customers meeting to discuss their need for each individual project.
The Warehouse is an area that showcases the product range with a modular space for customers to select products for
their projects while highlighting the strength of the KOHLER portfolio.
Artist Edition basins adorn the walls and countertops
The Lab is an area that highlights Kohler’s journey of product innovation and performance stories. This space
features interactive, live product displays offering an immersive experience to KEC visitors.
A vast array of showering options zone in the Lab.
The Inspiration Zone features the work of seven key Indian architecture firms. Each suite or space represents their
creative interpretation of what a bathroom can look like – ranging from Zen bathrooms featuring Japanese minimalism to
bathrooms blending old world elegance with new age technology in a monochromatic palette of black and white.
An bathroom suite designed by featured architects in the Inspiration Zone
Some bathroom inspiration for visitors in the Inspiration Zone”Our KOHLER Experience Centers signify a paradigm shift in our retail experience globally. With the launch of the
KOHLER Experience Centre in New Delhi we are elevating our retail experience allowing end consumers, architects and
designers to have an interactive and immersive experience with KOHLER’s global range of products,” said David Kohler,
President and Chief Executive Officer of KOHLER Co.
A Purist and Derring Wading Pool Basin feature in just one of the many suite vignettes on display
The Experience Centre houses fully-functioning displays of KOHLER’s global product lines, including basins, tapware,
showers, baths and toilets. The KEC is the first of its kind for both the bathroom industry and for the KOHLER brand in India. This experiential space will enable architects, design professionals and consumers to trial and specify KOHLER products all under one roof.
And of course, each KEC features it’s own unique art exhibition. KEC Delhi features the work of visionary designers Sahil and Sarthak who created the art installation “Kalpataru – The Wishing Tree” signifying customs associated with the Hindu Festival of Lights. The sculpture was unveiled during the KEC Delhi opening.
Art installation by designers Sahil and Sarthak named “Kalpataru – The Wishing Tree”
To read more about the KEC New York opening – click here.
To read more about the KEC London opening – click here.
Last week, Kohler opened the doors to their inaugural Kohler Experience Centre in New York’s Flatiron district. Designers lined up to attend the unveiling – the first of a series of new Kohler Experience Centres to open this year.
Designers line up outside the new Kohler Experience Centre in New York.
Occupying a 10,000 foot space, the global flagship is divided into a series of kitchen and bathroom vignettes, interactive displays allowing visitors to use and experience products, a private bathing space AND an art installation, demonstrating Kohler’s commitment to the arts and curated by Kohler’s John Michael Kohler Arts Centre.
More like an expansive home than a showroom, president and CEO David Kohler explained “The concept was created with both customer segments in mind to eliminate the chaos of choice and simplify what can otherwise be, at times, a challenging process.”
Interspersed with these product focused vignettes are cleverly presented displays of Kohler’s extensive bathroom product range where visitors can immerse themselves in the decision making experience; a tapware wheel – matching fixtures, finishes and colours; private showering spaces – where you can book your own appointment in the spa-like retreat to trial the showers and baths first-hand, the perfect ‘try before you buy’ bathroom
One of the spa retreat bathrooms you can book and experience before you buy!
experience! And collections of complementary basins and products – side by side to provide plenty of bathroom design inspiration.
The colour wheel …
Products on display at the new KEC NYC
As a global leading bathroom brand working closely with architects and designers internationally, the showroom also displays fixtures and fittings compliant with international standards, plus an on-site international bathing expert is on hand who can advise on plumbing regulations in different countries. The inclusion of video-conferencing technology to communicate with local Kohler associates around the globe ensures this is a truly international showroom.
“For the first time ever, design professionals will have hands-on access to Kohler’s global product suite,” David Kohler explained. “The beauty of this is twofold: We’re streamlining the specification process for design professionals working on projects around the world and also creating a design test lab where we can gather invaluable intel on which products from our global offering resonate in different markets, helping us stay at the forefront of design trends.”
President and CEO David Kohler greets guests at the new showroom.
The new showering display gives visitors a hands-on experience of Kohler’s showering technology.
The art exhibition includes select pieces from the John Michael KOhler Arts Centre in Kohler, Wisconsin, featuring elements from Babel by Alabama artist Jim Neel. Babel was created during Neel’s 2008 Arts/Industry residency at the Kohler Co. Pottery.
The Art installation at KEC NYC
New York is the first of nine KEC locations due to open this year in major cities including Bangkok, Hong Kong, New Delhi, London, Los Angeles, Shanghai, Singapore, and Taipei.